Screen LibraryE-consumers in the era of new tourism /
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| Group Author: | |
|---|---|
| Published: |
Springer,
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| Publisher Address: | Heidelberg : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Series: |
Managing the Asian century,
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| Subjects: | |
| Carrier Form: | x, 139 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9789811000850 (hardback) : 9811000859 (hardback) |
| Index Number: | G149 |
| CLC: | F590.8-39 |
| Call Number: | F590.8-39/E386 |
| Contents: |
An introduction to consumer metamorphosis in the digital age / Mobile communication and applications in tourism / Usage of e-loyalty programs in hospitality industry / New toy of marketing communication in tourism: gamification / The symbolic representation of tourism destinations: a semiotic analysis / Customer decision on hotel booking via mobile phone a |