Screen LibraryIP生态商业制胜法则
Saved in:
| Main Authors: | ; ; |
|---|---|
| Published: |
中国财富出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
中国数字营销文丛 |
| Subjects: | |
| Carrier Form: | 215页: ; 24cm |
| ISBN: | 978-7-5047-6482-9 |
| Index Number: | F715 |
| CLC: | F715 |
| Call Number: | F715/4722-1 |
| Contents: | 本书将IP生态商业进行更完善的定义和解释，突出以IP为核心链接生态商业元素，并配以具有代表性的案例进行研究解析，解读IP生态商业现象背后的逻辑法则。 |