Act like it's your business : branding and marketing strategies for actors /
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Main Authors: | |
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Published: |
The Scarecrow Press, Inc.,
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Publisher Address: | Lanham : |
Publication Dates: | [2013] |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xv, 247 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references (page 241) and index. |
ISBN: |
9780810891586 (cloth) 0810891581 (cloth) 9780810891593 (paperback) : 081089159X (paperback) |
Index Number: | PN2055 |
CLC: | J812 |
Call Number: | J812/F629 |
Contents: | Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows. |