Reset Filters
Branch: 上海少年儿童图书馆-南西馆低幼部

Cover is for reference only

Islamic branding and marketing : creating a global Islamic business /

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the ne...

Full description

Saved in:
Bibliographic Details
Main Authors: Temporal, Paul
Corporate Authors: Wiley InterScience Online service
Published: John Wiley & Sons (Asia),
Publisher Address: Singapore :
Publication Dates: 2011.
Literature type: eBook
Language: English
Series: Wiley trading
Subjects:
Marketing > Islamic countries
Consumers > Islamic countries > Psychology
Marketing
BUSINESS & ECONOMICS > Green Business
Consumers > Psychology
Islamic countries
Electronic books
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781119199540
Summary: Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents
Carrier Form: 1 online resource (xvii, 324 pages) : illustrations.
Bibliography: Includes bibliographical references and index.
ISBN: 9781119199540
1119199549
9780470828472
0470828471
9780470828489
047082848X
Index Number: HF5415
CLC: F713.50
Contents: Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.

Related Book Recommendations