品牌营销

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Bibliographic Details
Group Author: 屈云波
Published: 企业管理出版社
Publisher Address: 北京
Publication Dates: 1996
Literature type: Book
Language: Chinese
Series: 派力营销思想库
Subjects:
Carrier Form: 577页: 图表 ; 21cm
ISBN: 7-80001-624-2
Index Number: F713
CLC: F713.3
Call Number: F713.3/7213-1
Contents: 内容: 顾客的品牌选择、品牌资产, 品牌营销策划, 品牌营销的相关问题.