Screen LibraryChinese consumers : exploring the world's largest demographic /
"This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shoppin...
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| Main Authors: | |
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| Published: |
Palgrave Macmillan,
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| Publisher Address: | Singapore : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years"--PDF title page. |
| Carrier Form: | xiii, 230 pages : illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references (pages 211-220) and index. |
| ISBN: |
9789811089916 9811089914 |
| Index Number: | HC430 |
| CLC: |
F126.1 F129 F713.55 |
| Call Number: | F713.55/S495-1 |