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Global perspectives on the strategic role of marketing information systems /

"Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedg...

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Bibliographic Details
Group Author: Medina Quintero, José Melchor (Editor); Sahagun, Miguel A. (Editor); Alfaro, Jorge, 1963- (Editor); Ortiz-Rodriguez, Fernando, 1974- (Editor)
Published: Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2023]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Marketing > Management.
Management information systems.
Summary: "Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"--
Item Description: "Premier Reference Source"--cover.
Carrier Form: xvii, 387 pages : illustrations, forms ; 26 cm.
Bibliography: Includes bibliographical references (pages 187-288) and index.
ISBN: 9781668465929
1668465922
Index Number: HF5415
CLC: C931.6
F713.56
Call Number: F713.56/G562

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