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Visual thinking for design /

Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cogniti...

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Bibliographic Details
Main Authors: Ware, Colin
Corporate Authors: Elsevier Science & Technology
Published: Morgan Kaufmann,
Publisher Address: Burlington, MA :
Publication Dates: 2008.
Literature type: eBook
Language: English
Series: Morgan Kaufmann series in interactive technologies
Subjects:
Visual Perception
Art > Philosophy
Visualization
Computer graphics
Thinking
Information visualization
Design
TECHNOLOGY & ENGINEERING > Imaging Systems
PHOTOGRAPHY > Reference
Information
Informationspsychologie
Kognitionswissenschaft
Visualisierung
Visuelle Vorstellung
Visuelle Wahrnehmung
Electronic books
Online Access: http://www.sciencedirect.com/science/book/9780123708960
Summary: Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewers brain in much the same way that a hammer is an extension of the users hand. Experienced professional designer
Carrier Form: 1 online resource (xi, 197 pages) : illustrations (chiefly color).
Bibliography: Includes filmography and index.
ISBN: 9780080558417
0080558410
Index Number: BF241
CLC: B842.2
Contents: VISUAL QUERIES -- WHAT WE CAN EASILY SEE -- STRUCTURING TWO DIMENSIONAL SPACE -- COLOR -- GETTING THE INFORMATION: VISUAL SPACE AND TIME -- VISUAL OBJECTS, WORDS, AND MEANING -- VISUAL AND VERBAL NARRATIVE -- CREATIVE META SEEING -- THE DANCE OF MEANING.

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