Handbook of brand relationships

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Bibliographic Details
Corporate Authors: Society for Consumer Psychology.
Group Author: MacInnis Deborah J.; Park C. Whan.; Priester Joseph R., 1960-
Published: M.E. Sharpe,
Publisher Address: Armonk, N.Y.
Publication Dates: c2009.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxi, 424 p.: ill. ; 27 cm.
ISBN: 9780765623577 (alk. paper)
0765623579 (alk. paper)
Index Number: F713
CLC: F713.3
F713.55
Call Number: F713.3/H236
Contents: "Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.