Management and marketing for improved competitiveness and performance in the healthcare sector /
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...
Saved in:
Group Author: | ; |
---|---|
Published: |
IGI Global,
|
Publisher Address: | Hershey, PA : |
Publication Dates: | 2021. |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
|
Subjects: | |
Summary: |
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"-- |
Carrier Form: | xix, 355 pages : illustrations ; 27 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781799872634 1799872637 9781799872665 1799872661 |
Index Number: | RA971 |
CLC: | R19 |
Call Number: | R19/M266-2 |