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Management and marketing for improved competitiveness and performance in the healthcare sector /

"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...

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Bibliographic Details
Group Author: Santos, Jose Duarte, 1966-; Pereira, Ines Veiga, 1977-
Published: IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: 2021.
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Health services administration.
Medical care > Marketing.
Medical care > Quality control.
Summary: "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--
Carrier Form: xix, 355 pages : illustrations ; 27 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781799872634
1799872637
9781799872665
1799872661
Index Number: RA971
CLC: R19
Call Number: R19/M266-2

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