Screen Library基础营销学 = Basic marketing
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| Main Authors: | ; |
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| Group Author: | |
| Published: |
上海人民出版社
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| Publisher Address: | 上海 |
| Publication Dates: | 2006 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 12,750页: 照片，图 ; 26cm |
| ISBN: | 7-208-06423-7 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/2262-5 |
| Contents: | 本书讨论了营销和营销战略计划，具体包括：营销对于消费者、企业和社会的价值，营销战略计划，利用市场细分和市场定位充分贯彻营销战略，在多变的营销环境中评估机会等内容。 |