推力行销:从超商到电影院都适用,靠行为经济学让人做出你要的选择!
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Main Authors: | |
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Group Author: | ; |
Published: |
商周出版
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Publisher Address: | 台北 |
Publication Dates: | 2019 |
Literature type: | Book |
Language: | Chinese |
Series: |
新商业周刊丛书 ; BW0720 |
Subjects: | |
Carrier Form: | 246页: ; 21cm |
ISBN: | 978-986-477-704-4 |
Index Number: | F069 |
CLC: | F069.9 |
Call Number: | F069.9/0284-1 |
Contents: | 英文题名:A stupid economist to go to convenience store: all nudges in the world |