推力行销:从超商到电影院都适用,靠行为经济学让人做出你要的选择!

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Bibliographic Details
Main Authors: (韩) 高锡均 (著)
Group Author: 宋佩芬 (译); 赖姵瑜 (译)
Published: 商周出版
Publisher Address: 台北
Publication Dates: 2019
Literature type: Book
Language: Chinese
Series: 新商业周刊丛书 ; BW0720
Subjects:
Carrier Form: 246页: ; 21cm
ISBN: 978-986-477-704-4
Index Number: F069
CLC: F069.9
Call Number: F069.9/0284-1
Contents: 英文题名:A stupid economist to go to convenience store: all nudges in the world