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Persuasive technology : using computers to change what we think and do /

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

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Bibliographic Details
Main Authors: Fogg, B. J
Corporate Authors: Elsevier Science & Technology
Published: Morgan Kaufmann Publishers,
Publisher Address: Amsterdam ; Boston :
Publication Dates: 2003.
Literature type: eBook
Language: English
Series: The Morgan Kaufmann series in interactive technologies
Subjects:
Persuasion Psychology > Computer programs
Human-computer interaction
Persuasion Psychologie > Informatique > Aspect social
Interaction homme-machine Informatique
Ordinateurs > Aspect social
Ordinateurs > Aspect psychologique
Web > Aspect social
SELF-HELP > Motivational & Inspirational
Electronic books
Online Access: http://www.sciencedirect.com/science/book/9781558606432
Summary: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to cha
Carrier Form: 1 online resource (xxviii, 283 pages) : illustrations.
Bibliography: Includes bibliographical references and index.
ISBN: 9780080479941
0080479944
Index Number: BF637
CLC: B848.4-39
Contents: Foreword / Philip Zimbardo -- Preface -- Introduction: Persuasion in the digital age -- Overview of captology -- The functional triad : computers in persuasive roles -- Computers as persuasive tools -- Computers as persuasive media : simulation -- Computers as persuasive social actors -- Credibility and computers -- Credibility and the World Wide Web -- Increasing persuasion through mobility and connectivity -- The ethics of persuasive technology -- Captology : looking forward -- Appendix: Summary of principles.

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