Screen Library新闻公关营销实战 = PR news marketing combat
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| Main Authors: | |
|---|---|
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2013 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
华章经管 |
| Subjects: | |
| Carrier Form: | 228页: ; 25cm |
| ISBN: | 978-7-111-42283-9 |
| Index Number: | G210 |
| CLC: | G210-05 |
| Call Number: | G210-05/6272 |
| Contents: | 本书结合实践和案例介绍了新闻公关营销的作用、幕后操作、新闻公关营销创意技巧、建立新闻媒体网络、新闻公关营销写作等内容。 |