Screen Library非理性消费：关于消费者行为决策的心理分析与应用 = The irrational consumer：applying behavioural economics to your business strategy
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
人民邮电出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2017 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 202页: 图 ; 23cm |
| ISBN: | 978-7-115-44987-0 |
| Index Number: | F713 |
| CLC: | F713.55 |
| Call Number: | F713.55/2512 |
| Contents: | 本书创造性地从行为经济学的视角深入观察商业行为，为企业家做出正确决策提供理论支持，对消费者了解和优化自己的消费行为也具有不可忽视的指导意义。 |