Screen LibrarySystems thinking and process dynamics for marketing systems：technologies and applications for decision management
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| Main Authors: | |
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| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA |
| Publication Dates: | c2012. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 327 p.: ; 29 cm. |
| ISBN: |
9781466609693 1466609699 9781466609716 (print & perpetual access) 1466609710 (print & perpetual access) |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/R161 |
| Contents: |
Includes bibliographical references (p. 304-323) and index. "This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher. |