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Virtual worlds and e-commerce : technologies and applications for building customer relationships /

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by pub

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Ciaramitaro, Barbara L.
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: 2011.
Literature type: eBook
Language: English
Subjects:
Electronic Commerce.
Virtual reality.
Consumers.
V-Commerce
Online gaming and e-commerce
Business in virtual environments
Virtual worlds in the military
Virtual education
Virtual market economies
Spatial knowledge acquisition
Security and privacy concerns of virtual worlds
Standards for e-commerce in virtual worlds
3D3C real virtual worlds
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61692-808-7
Summary: "This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by pub
Carrier Form: PDFs (327 pages) : illustrations
Bibliography: Includes bibliographical references.
ISBN: 9781616928100 (ebook)
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5548
CLC: F713.36
Contents: 1. Virtual worlds / David Oyarzun, Mar ia Carretero, Amalia Ortiz, Alex Garc ia-Alonso -- 2. 3D3C real virtual worlds defined / Yesha Sivan -- 3. From e-commerce to v-commerce / Susan Jones -- 4. Convergence of online gaming and e-commerce / Tracy Harwo

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