科特勒精选营销词典
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Main Authors: | ; |
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Group Author: | |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2004 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 179页: ; 24cm |
ISBN: | 7-111-13145-2 |
Index Number: | F713 |
CLC: | F713.50-61 |
Call Number: | F713.50-61/2924 |
Contents: | 华章经管 |
Note: | 书名原文:Marketing Insights from A to Z:80 Concepts Every Manager Needs to Know |