科特勒精选营销词典

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Bibliographic Details
Main Authors: 美 科特勒 菲利普 (著); 美 Kotler Philip (著)
Group Author: 俞利军 (译)
Published: 机械工业出版社
Publisher Address: 北京
Publication Dates: 2004
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 179页: ; 24cm
ISBN: 7-111-13145-2
Index Number: F713
CLC: F713.50-61
Call Number: F713.50-61/2924
Contents: 华章经管
Note: 书名原文:Marketing Insights from A to Z:80 Concepts Every Manager Needs to Know