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Semantic media : mapping meaning on the internet /

"Media technologies now provide facts, answers, and 'knowledge' to people. Search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies lik...

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Bibliographic Details
Main Authors: Iliadis, Andrew (Author)
Published: Polity Press,
Publisher Address: Cambridge, UK :
Publication Dates: 2023.
Literature type: Book
Language: English
Subjects:
Semantic Web.
Internet > Technological innovations.
Language and the Internet.
Internet > Social aspects.
Internet > Political aspects.
Summary: "Media technologies now provide facts, answers, and 'knowledge' to people. Search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to 'intuitively' grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches and examines the social and political consequences of what happens when large companies become primary sources of information. Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices"-- Page 4 of cover.
Carrier Form: x, 220 pages : illustrations, forms ; 23 cm
Bibliography: Includes bibliographical references (pages [164]-206) and index.
ISBN: 9781509542574
1509542574
Index Number: TK5105
CLC: TP393.4-1
Call Number: TP393.4-1/I28
Contents: 1. A History of Semantics -- 2. Knowledge Graphs -- 3. One Schema to Rule them All -- 4. The Wiki Wrangler -- 5. "An Ontology-Driven Application for the Masses".

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