Screen Library中国旅游业创新和IP发展年度报告. 2019 = China tourism innovation and IP development annual report. 2019
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| Main Authors: | ; |
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| Corporate Authors: | ; |
| Published: |
中国旅游出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 97页: ; 23cm |
| ISBN: | 978-7-5032-6450-4 |
| Index Number: | F592 |
| CLC: | F592 |
| Call Number: | F592/5603-15 |
| Contents: | 本书立足需求从游客角度对国内主要旅游城市创新成效进行打分，形成兼具供给侧和需求侧的旅游创新分析。在旅游创新高质量发展的有利环境下，旅游IP在文化内涵提升、品牌效应扩大和产业化运营方面取得显著成绩，预计未来旅游IP将在品牌化、产业化、规范化发展方向有所突破。 |