Screen LibraryBusiness, marketing, and management principles for IT and engineering
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| Main Authors: | |
|---|---|
| Published: |
CRC Press,
|
| Publisher Address: | Boca Raton, FL |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvii, 419 p.: ill. ; 25 cm. |
| ISBN: |
9781439848067 (hbk. : alk. paper) 1439848068 (hbk. : alk. paper) |
| Index Number: | F276 |
| CLC: |
F276.44 C931 |
| Call Number: | F276.44/C551 |
| Contents: |
Includes bibliographical references and index. Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs-- Financial planning and control. |