The 2020 presidential campaign : a communications perspective /
"As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the...
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Group Author: | |
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Published: |
Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc.,
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Publisher Address: | Lanham, Maryland : |
Publication Dates: | [2021] |
Literature type: | Book |
Language: | English |
Subjects: | |
Summary: |
"As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the use of new media, news coverage of the campaigns"-- |
Carrier Form: | xviii, 252 pages : illustration ; 23 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781538156285 1538156288 9781538156346 1538156342 |
Index Number: | E915 |
CLC: |
D771.264 D771.224 |
Call Number: | D771.224/T974-3 |
Contents: | Setting the stage : surfacing 2020 / Craig Allen Smith, Kathy B. Smith -- The 2020 conventions : as productions, a departure; as rhetorical exercises, business as usual / Theodore F. Schekels -- Presidential debates 2020 / Benjamin Voth -- Political advertising in the 2020 U.S. Presidential election / John C. Tedesco -- The social media campaign of 2020 / John Allen Hendricks, Dan Schill -- Media coverage and the practice of journalism in the 2020 presidential campaign / Robert E. Denton, Jr. -- Political branding in a digital age : the role of design and image-based messaging strategies in the 2020 presidential campaign / Lisa M. Burns -- The politics of food in the 2020 presidential campaign / Emily J .H. Contois -- Campaign finance and its impact in the 2020 presidential campaign / Cayce Myers -- The 2020 general election vote in a divided American electorate / Kate M. Kenski, Henry C. Kenski. |