Alpha dogs : the Americans who turned political spin into a global business /

This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely par...

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Bibliographic Details
Main Authors: Harding, James, 1969-
Published:
Literature type: Book
Language: English
Subjects:
Summary: This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description.
Carrier Form: ix, 252 p. ; 24 cm.
Bibliography: Includes bibliographical references (p. 233-234) and index.
ISBN: 9780374531751 (pbk.) :
0374531757 (pbk.)
Index Number: JK2281
CLC: D771.24-09
Call Number: D771.24-09/H263
Contents: Introduction: "What's in the Bag?"
"The Loner in Love with the City"
"Democracia con Energia"
"The Real Thing"
"A Dangerous Combination for Israel"
"Stand Up and Fight Like a Woman"
"No"
"It's Time for a Great Change"
"What Is a Junk Bond?"
"Quit and Move"
Epilogue: "Vote Different"