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Internet marketing and big data exploitation /

"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sust...

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Bibliographic Details
Main Authors: Chaston, Ian
Published: Palgrave Macmillan,
Publisher Address: Houndsmills, Basingstoke, Hampshire ; New York, NY :
Publication Dates: 2015.
Literature type: Book
Language: English
Subjects:
Internet marketing
Big data
BUSINESS & ECONOMICS > Business Communication > General
BUSINESS & ECONOMICS > Development > Business Development
BUSINESS & ECONOMICS > Marketing > General
BUSINESS & ECONOMICS > International > Marketing
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing
Marknadsföring via Internet
Summary: "The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creat
Carrier Form: x, 286 pages ; 23 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781137488947
1137488948
Index Number: HF5415
CLC: F713.365
Call Number: F713.365/C491
Contents: 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategies -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Market Innovations.

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