Advances in advertising research. Vol. 2,, Breaking new ground in theory and practice
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Corporate Authors: | |
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Group Author: | |
Published: |
Gabler Verlag,
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Publisher Address: | Wiesbaden |
Publication Dates: | 2011. |
Literature type: | Book |
Language: | English |
Series: |
Gabler research |
Subjects: | |
Online Access: |
http://dx.doi.org/10.1007/978-3-8349-6854-8 |
Carrier Form: | 1 online resource (xiv, 490 p.): ill. |
ISBN: |
9783834968548 (electronic bk.) 3834968544 (electronic bk.) |
Index Number: | F713 |
CLC: | F713.8 |
Contents: | Includes bibliographical references. |