Screen LibraryAdvances in advertising research. Vol. 2,, Breaking new ground in theory and practice
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| Corporate Authors: | |
|---|---|
| Group Author: | |
| Published: |
Gabler Verlag,
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| Publisher Address: | Wiesbaden |
| Publication Dates: | 2011. |
| Literature type: | Book |
| Language: | English |
| Series: |
Gabler research |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1007/978-3-8349-6854-8 |
| Carrier Form: | 1 online resource (xiv, 490 p.): ill. |
| ISBN: |
9783834968548 (electronic bk.) 3834968544 (electronic bk.) |
| Index Number: | F713 |
| CLC: | F713.8 |
| Contents: | Includes bibliographical references. |