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Polls, expectations, and elections : TV news making in U.S. presidential campaigns /

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Bibliographic Details
Main Authors: Craig, Richard
Published: Lexington Books,
Publisher Address: Lanham ; Boulder ; New York ; London :
Publication Dates: [2015]
Literature type: Book
Language: English
Subjects:
Television broadcasting of news > Political aspects > United States
Television and politics > United States
Presidents > United States > Election
Mass media and public opinion > United States
Journalism > Political aspects > United States
Public opinion polls > United States
Carrier Form: xix, 231 pages ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780739191491
0739191497
Index Number: PN4888
CLC: G229.712-05
Call Number: G229.712-05/C886
Contents: Introduction : the democratic process, television, and polls -- Presidential campaigning and the rise of mass media -- Campaigning in the image-making age -- Polling as a political (and media) necessity -- Lesser expectations : early TV network poll usage -- Soaring expectations : you poll, I jump -- Splintering expectations : poll overkill and new media -- Conclusions and implications for future research.

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