Screen LibraryManagerial economics：a strategic approach
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Routledge,
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| Publisher Address: | New York, NY |
| Publication Dates: | 2010. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xi, 388 p.: ill. ; 25 cm. |
| ISBN: |
9780415495097 (hb) 0415495091 (hb) 9780415495172 (pb) 0415495172 (pb) 9780203857120 (eb) 0203857127 (eb) |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/F533/2nd.ed. |
| Contents: |
Includes bibliographical references and index. Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle. |