Screen LibraryEffective digital marketing for improving society behavior toward DEI and SDGs /
"This book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience,...
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| Group Author: | ; ; |
|---|---|
| Published: |
IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2024] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs"-- |
| Carrier Form: | xvii, 330 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781668489840 1668489848 9781668489857 1668489856 |
| Index Number: | HD60 |
| CLC: | F272-05 |
| Call Number: | F272-05/E273 |