迪斯尼风暴:商业的迪斯尼化
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Main Authors: | |
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Group Author: | |
Published: |
中信出版社
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Publisher Address: | 北京 |
Publication Dates: | 2006 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 234页: ; 24cm |
ISBN: | 7-5086-0557-8 |
Index Number: | F719 |
CLC: | F719.5 |
Call Number: | F719.5/4266 |
Contents: | 本书精练准确地总结了以迪斯尼主题公园为代表的商业模式的特征和原理,并给出了一种切实可行、卓有成效的商业思维。 |