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Author: 尹世民
Language: Chinese
Filter Related Topics: 影响
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赞助的溢价效应 事件质量对消费者溢价支付意愿影响研究

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Main Authors: 尹世民 (著)
Published: 西南财经大学出版社
Publication Dates: 2022
Call Number: F713.55/1547
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2
同化效应与对比效应 原生广告披露对消费者态度和行为意向的影响

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Main Authors: 尹世民 (著)
Published: 西南财经大学出版社
Publication Dates: 2023
Call Number: F713.55/1547-1
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