营销量化考核指标 = Marketing metrics: the manager's guide to measuring marketing performance

Main Authors: (加) 本德勒 Bendle, Neil T. (著); (美) 法里斯 Farris, Paul W. (著); (美) 普法伊费尔 Pfeifer, Phillip E. (著); (美) 瑞博斯坦 Reibstein, David J. (著)
Group Author: 赵占波 (译); 涂荣庭 (译)
Published: 人民邮电出版社
Publication Dates: 2020
Call Number: F713.56/5224