建设优质品牌：品牌战略与标识发展的全面指南 = Building better brands：a comprehensive guide to brand strategy and identity development

Main Authors: 美 勒曼 (Lerman, Scott) (著)
Group Author: 梁树广 (1982-) (译)
Published: 经济管理出版社
Publication Dates: 2017
Call Number: F272.3/4564