非传统营销. Ⅱ, 涵盖新兴市场、服务业、耐用品、新品牌以及奢侈品等行业案例 = How brands grow. Ⅱ, Emerging markets, services, durables, new and luxury brands

Main Authors: (澳) 罗曼纽克 Romaniuk, Jenni (著); (澳) 夏普 Sharp, Byron (著)
Group Author: 麦青 (译)
Published: 陕西师范大学出版总社
Publication Dates: 2022
Call Number: F713.50/6262#2