服务营销精要 = Essentials of services marketing

Main Authors: (美) 沃茨 Wirtz, Jochen (著); (美) 洛夫洛克 Lovelock, Christopher (1940-2008) (著)
Group Author: 李巍 (译); 黄磊 (译)
Published: 机械工业出版社
Publication Dates: 2022
Call Number: F719.0/3141