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CLC: F - 经济
Language: Chinese
Branch: 嘉定分馆(新馆)
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1
你就是品牌

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Main Authors: 任景涛 (任景涛, 赵剑英著); 赵剑英 (女)
Published: 中国纺织出版社有限公司
Publication Dates: 2022
Call Number: F273.2/2263-5
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2
品牌资本 品牌价值、资产与资本化

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Main Authors: 徐雅丽 (徐雅丽著)
Published: 当代中国出版社
Publication Dates: 2022
Call Number: F273.2/2271
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3
潮牌之路 如何打造黄金品牌 how to turn any venture into and admired brand

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Main Authors: (美) 盖罗尔特 Geyrhalter, Fabian ((美)费比恩·盖罗尔特(Fabian Geyrhalter)著)
Group Author: 王国平 (译)
Published: 中华工商联合出版社有限责任公司
Publication Dates: 2021
Call Number: F273.2/8162
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4
开创新品类 赢得品牌相关性之战

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 杨岱若 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-12
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5
25℃新雇主品牌市值近千亿美元行业巨擘的雇主品牌故事

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Main Authors: 高蕾 (高蕾著)
Published: 文汇出版社
Publication Dates: 2020
Call Number: F273.2/0246
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6
极限思考 开启财富破局思维

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Main Authors: 陈注胜 1981- (陈注胜著)
Published: 经济管理出版社
Publication Dates: 2020
Call Number: F416.78/7237
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7
超级品牌管理

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Main Authors: 英 唐波拉尔 Temporal, Paul ((英)保罗·唐波拉尔(Paul Temporal)著)
Published: 中国大百科全书出版社
Publication Dates: 2020
Call Number: F273.2/0235-1
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8
走向大国品牌

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Main Authors: 吴纲 (吴纲，尹杰主编); 尹杰
Published: 中华工商联合出版社
Publication Dates: 2020
Call Number: F273.2/6821
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9
整合品牌传播 从IMC到IBC理论建构

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Main Authors: 段淳林 女 (段淳林著)
Published: 人民出版社
Publication Dates: 2020
Call Number: F273.2/7434
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10
原来如此！日本经典品牌诞生物语

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Main Authors: 李仁毅 (李仁毅著)
Published: 上海书店出版社
Publication Dates: 2020
Call Number: F279.313.3/4420
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11
品牌赋能 打造超级爆品的9大逻辑 grow your business by focusing on others

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Main Authors: 美 特克尔 Turkel, Bruce ((美)布鲁斯·特克尔(Bruce Turkel)著)
Group Author: 信任 (译)
Published: 北京联合出版公司
Publication Dates: 2019
Call Number: F272.3/2542
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12
品牌人格 从一见倾心到极致信仰

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Main Authors: 史芸赫 (史芸赫著)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/5044
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13
品牌大师 品牌崛起并经久不衰的20条法则 20 principles that drive success

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Main Authors: 美 阿克 Aaker, David ((美)戴维·阿克(David Asker)，王宁子著); 王宁子
Group Author: 陈倩 (译)
Published: 中信出版集团股份有限公司
Publication Dates: 2019
Call Number: F273.2/7242-11
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14
像设计师那样思考 2 品牌思考及更高追求 2 Brand thinking and other noble pursuit

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Main Authors: 美 米尔曼 (Millman, Debbie) ((美)黛比·米尔曼著)
Group Author: 孟姗 (译)
Published: 上海人民美术出版社
Publication Dates: 2018
Call Number: J06/9926-1#2
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15
缺什么别缺品牌 抢占用户大脑的品牌落地法则 全彩图解版

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Main Authors: 阿牛 (阿牛著)
Published: 金城出版社
Publication Dates: 2017
Call Number: F273.2/7220
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16
整合品牌传播 战略与方法 strategies and methods

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Main Authors: 林升梁 (林升梁著)
Published: 中央编译出版社
Publication Dates: 2017
Call Number: F273.2/4923-1
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17
成功品牌设计 平面设计师手册

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Main Authors: 英 斯莱德-布鲁金 Slade-Brooking, Catharine ((英)凯瑟琳·斯莱德-布鲁金(Catharine Slade-Brooking)著)
Group Author: 时雨 (译)
Published: 广西师范大学出版社
Publication Dates: 2017
Call Number: F273.2/4842-4
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18
现代品牌建设与管理

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Main Authors: 美 约翰逊 Johansson Johny K. ((美)约翰尼·K.约翰逊(Johny K. Johansson)，(美)库尔特·A.卡尔森(Kurt A. Carlson)著); 美 卡尔森 Carlson Kurt A.
Group Author: 李桂华 (译)
Published: 经济管理出版社
Publication Dates: 2017
Call Number: F273.2/2143
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19
品牌管理

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Main Authors: 席佳蓓 (席佳蓓著)
Published: 东南大学出版社
Publication Dates: 2017
Call Number: F273.2/0224-1
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20
精益品牌塑造

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Main Authors: 美 布希 Busche, Laura ((美)劳拉·布希著)
Group Author: 谢婷婷 (译)
Published: 人民邮电出版社
Publication Dates: 2016
Call Number: F273.2/4242
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