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CLC: F - 经济
Branch: 上海图书馆
Circulation Type: Preserved Collection AND General loan materials
Filter Related Topics: 广告
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1
他者镜像与接受变异 西方汉学界的中国广告研究 1905-2020

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Main Authors: 李金正 (李金正著)
Published: 中国社会科学出版社
Publication Dates: 2022
Call Number: F713.8/4481-1
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2
广告策划与创意设计

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Main Authors: 刘佳 (刘佳主编)
Published: 华中科技大学出版社
Publication Dates: 2022
Call Number: F713.81/0422-1
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3
广告中的性别歧视

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Main Authors: (英) 坎宁安 Cunningham, Jane ((英)简·坎宁安(Jane Cunningham)，菲莉帕·罗伯茨(Philippa Roberts)著); (英) 罗伯茨 Roberts, Philippa
Group Author: 柴卓佳 (译)
Published: 格致出版社 上海人民出版社
Publication Dates: 2022
Call Number: F713.86/4133
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4
广告营销的底层思维

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Main Authors: 张茜 (张茜，迟婉璐著); 迟婉璐
Published: 机械工业出版社
Publication Dates: 2022
Call Number: F713.8/1246
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5
微文案 直播、短视频、朋友圈、海报文案写作指南

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Main Authors: 流年小筑 (流年小筑著)
Published: 机械工业出版社
Publication Dates: 2021
Call Number: F713.8-62/3189
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6
中外广告简史

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Main Authors: 秦臻 (秦臻编著)
Published: 重庆大学出版社
Publication Dates: 2021
Call Number: F713.8-091/5911-1
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7
Python广告数据挖掘与分析实战

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Main Authors: 杨游云 (杨游云，周健著); 周健
Published: 机械工业出版社
Publication Dates: 2021
Call Number: F713.8-39/4931
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8
视听广告创意与表现

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Main Authors: 方迎丰 (方迎丰，袁琳，陈悦编著); 袁琳; 陈悦
Published: 武汉理工大学出版社
Publication Dates: 2021
Call Number: F713.81/0235
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9
创意有魔力 如何想出好点子

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Main Authors: 英 萨瑟兰 Sutherland, Rory ((英)罗里·萨瑟兰(Rory Sutherland)著)
Group Author: 李海亭 (译)
Published: 中信出版集团股份有限公司
Publication Dates: 2021
Call Number: F713.86/4218
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10
广告意识形态的生成与传播研究

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Main Authors: 周志平 (周志平著)
Published: 浙江工商大学出版社
Publication Dates: 2020
Call Number: F713.80/7241
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11
广告形态演进史论 基于感官和时空的逻辑

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Main Authors: 谭辉煌 (谭辉煌著)
Published: 重庆大学出版社
Publication Dates: 2020
Call Number: F713.8-091/3799
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12
新媒体广告与文案写作

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Main Authors: 廖美红 (廖美红，林珍，余宇主编); 林珍; 余宇
Published: 人民邮电出版社
Publication Dates: 2020
Call Number: F713.8/0282
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13
小丰现代汉语广告语法辞典

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Main Authors: 丰信东
Published: 东方出版社
Publication Dates: 2020
Call Number: F713.812/5024
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14
广告人成长手记

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Main Authors: 丰信东
Published: 东方出版社
Publication Dates: 2020
Call Number: F713.812/5024-1
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15
作为学科的广告史 发展、个案及趋势

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Main Authors: 祝帅 (祝帅著)
Published: 北京大学出版社
Publication Dates: 2020
Call Number: F713.8-091/3220
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16
广告创意案例实践教程 快克篇

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Main Authors: 穆虹 (穆虹，王志昊，赵世勇编著); 王志昊; 赵世勇
Published: 清华大学出版社
Publication Dates: 2020
Call Number: F713.81/2951-2
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17
中国广告主营销传播趋势报告 No.9 No.9

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Main Authors: 黄升民 (黄升民，杜国清，陈怡等著); 杜国清; 陈怡
Published: 社会科学文献出版社·政法传媒分社
Publication Dates: 2020
Call Number: F713.8/4827-8#9
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18
广告效果测评

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Main Authors: 杨雪睿 (杨雪睿编著)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F713.8/4912-3
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19
新媒体广告营销案例集 第二辑 Volume Ⅱ

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Main Authors: 郭斌 (郭斌，王成慧著); 王成慧
Published: 经济管理出版社
Publication Dates: 2020
Call Number: F713.86/0404#2
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20
广告文案

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Main Authors: 秦雪冰 (秦雪冰，蒋倩编著); 蒋倩
Published: 上海人民美术出版社
Publication Dates: 2020
Call Number: F713.8/5913-1
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