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Branch: 上海图书馆东馆 AND 卢湾分馆(明复)
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1
25℃新雇主品牌市值近千亿美元行业巨擘的雇主品牌故事

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Main Authors: 高蕾 (高蕾著)
Published: 文汇出版社
Publication Dates: 2020
Call Number: F273.2/0246
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2
原来如此！日本经典品牌诞生物语

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Main Authors: 李仁毅 (李仁毅著)
Published: 上海书店出版社
Publication Dates: 2020
Call Number: F279.313.3/4420
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3
内蒙古自治区农产品区域品牌竞争力提升研究

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Main Authors: 姚春玲 (姚春玲著)
Published: 经济管理出版社
Publication Dates: 2017
Call Number: F327.26/4451
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4
品牌力 世界级品牌的管理艺术 leveraging the success of the world's best brands

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Main Authors: 美 麦基 McKee, Steve ((美)史蒂夫·麦基(Steve McKee)著)
Group Author: 刘祯 (译)
Published: 经济管理出版社
Publication Dates: 2017
Call Number: F273.2/5441
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5
品牌思维 六个德国杰出品牌的案例分析

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Main Authors: 德 穆尔特如 多米尼克 ((德)多米尼克·穆尔特如(Dominic Multerer)著)
Group Author: 马博磊 (译); 温恬 (译)
Published: 北京时代华文书局
Publication Dates: 2017
Call Number: F273.2/2922-1
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6
品牌管理学学科前沿研究报告

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Main Authors: 李桂华 1958- (李桂华主编)
Published: 经济管理出版社
Publication Dates: 2017
Call Number: F279.23/4442-3
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7
成功品牌设计 平面设计师手册

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Main Authors: 英 斯莱德-布鲁金 Slade-Brooking, Catharine ((英)凯瑟琳·斯莱德-布鲁金(Catharine Slade-Brooking)著)
Group Author: 时雨 (译)
Published: 广西师范大学出版社
Publication Dates: 2017
Call Number: F273.2/4842-4
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8
品牌总论

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Main Authors: 谭新政 (谭新政，朱则荣，杨谨蜚著); 朱则荣; 杨谨蜚
Published: 知识产权出版社
Publication Dates: 2017
Call Number: F273.2/3701
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9
品牌态度的多维内化 企业社会责任视角

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Main Authors: 刘凤军 (刘凤军，李辉著); 李辉
Published: 人民出版社
Publication Dates: 2017
Call Number: F273.2/0473-1
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10
优质制造

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Corporate Authors: 国家制造强国建设战略咨询委员会; 中国工程院战略咨询中心
Published: 电子工业出版社
Publication Dates: 2016
Call Number: F426.4/6323-2
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11
出好货 细节淬炼老品牌的24个故事

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Main Authors: 韦玮 (韦玮著)
Published: 华中科技大学出版社
Publication Dates: 2016
Call Number: F279.24-49/5011
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12
品牌与人才

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Main Authors: 美 基奥恩 Keohane, Kevin ((美)凯文·基奥恩(Kevin Keohane)著)
Group Author: 王立 1975- (译)
Published: 经济管理出版社
Publication Dates: 2016
Call Number: F273.2/4126-1
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13
品牌没落，用户崛起 新互联网+时代下的传统品牌之殇

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Main Authors: 徐鸿翔 (徐鸿翔著)
Published: 经济管理出版社
Publication Dates: 2016
Call Number: F273.2/2238-3
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14
B2B品牌管理

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Main Authors: (Kotler, Philip) 科特勒 (Kotler, Philip) (著); (Pfoertsch, Waldemar) 弗沃德 (Pfoertsch, Waldemar) (著)
Group Author: 楼尊 (译)
Published: 格致出版社 上海人民出版社
Publication Dates: 2021
Call Number: F273.2/2924-3
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