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Filter Related Topics: 品牌战略
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1
如何让品牌直击人心 品牌的12个心理原型

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Main Authors: 美 马克 Mark, Margaret ((美)玛格丽特·马克(Margaret Mark)，卡罗尔·皮尔森(Carol S. Pearson)著); 美 皮尔森 Pearson, Carol S
Group Author: 侯奕茜 (译)
Published: 中信出版社
Publication Dates: 2020
Call Number: F272.3/7142
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2
深度IP 管理者个人品牌养成记

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Main Authors: 苏静 (苏静，张瑞杰著); 张瑞杰
Published: 中国经济出版社
Publication Dates: 2018
Call Number: F273.2/4352
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3
品牌重塑

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Main Authors: 常继生 (常继生，许英豪，范爱明等编著); 许英豪; 范爱明
Published: 机械工业出版社
Publication Dates: 2018
Call Number: F279.23/9222-1
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4
智汇·前瞻

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Corporate Authors: 电通安吉斯集团
Published: 学林出版社
Publication Dates: 2017
Call Number: F279.1/5334-1
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5
品牌的逻辑

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Main Authors: 何佳讯 (何佳讯著)
Published: 机械工业出版社
Publication Dates: 2017
Call Number: F273.2/2223-2
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6
品牌升级

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Main Authors: 法 德比 Debit, Johan ((法)约翰·德比(Johan Debit)编)
Group Author: 潘潇潇 (译)
Published: 广西师范大学出版社
Publication Dates: 2017
Call Number: F272.3/2227
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7
人文品牌 如何建立品牌与人、产品、公司之间的关系 how we relate to people, products, and companies

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Main Authors: 美 马隆 Malone, Chris ((美)克里斯·马隆(Chris Malone)，(美)苏珊·T. 菲斯克(Susan T. Fiske)著); 美 菲斯克 Fiske, Susan T.
Group Author: 刘婷婷 (译); 宁乐 (译)
Published: 经济管理出版社
Publication Dates: 2017
Call Number: F273.2/7172
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8
智汇·创新

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Corporate Authors: 电通安吉斯集团
Published: 学林出版社
Publication Dates: 2016
Call Number: F279.1/5334
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9
战略大单品

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Main Authors: 肖一刀 (肖一刀著)
Published: 经济管理出版社
Publication Dates: 2016
Call Number: F279.23/4211-2
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10
用设计，做品牌

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Main Authors: 李艳 女，工业设计， 1971-) (李艳著)
Published: 化学工业出版社
Publication Dates: 2016
Call Number: F273.2/4450-5
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11
品牌与品牌地理化

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Main Authors: 英 派克 Pike, Andy ((英)安迪·派克(Andy Pike)编)
Group Author: 邓龙安 (译)
Published: 经济管理出版社
Publication Dates: 2016
Call Number: F293/3142
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12
中国企业品牌竞争力指数报告 2013-2014 2013-2014

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Main Authors: 金碚 (金碚总主编)
Group Author: 张世贤 (主编); 杨世伟 (主编); 赵宏大 (主编); 李海鹏 (主编)
Published: 经济管理出版社
Publication Dates: 2016
Call Number: F279.23/8116
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13
奢侈品之路 顶级奢侈品品牌战略与管理 the evolution, markets, and strategies of luxury brand management

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Main Authors: 法 颂 Som, Ashok ((法)阿肖克·颂(Ashok Som)，(法)克里斯蒂安·布朗卡特(Christian Blanckaert)著); 法 布朗卡特 Blanckaert, Christian
Group Author: 谢绮红 (译)
Published: 机械工业出版社
Publication Dates: 2016
Call Number: F76/8178
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14
品牌崛起 浙江省工业品牌的现状与展望

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Main Authors: 许伟杰 (许伟杰，王思齐，严晓青主编); 王思齐; 严晓青
Published: 浙江大学出版社
Publication Dates: 2016
Call Number: F427.55/3724
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15
执迷 新锐品牌创造之旅 building a brand people love from day one

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Main Authors: (美) 海沃德 Heyward, Emily (著)
Group Author: 谌飞龙 (译); 谢萍 (译)
Published: 中国广播影视出版社
Publication Dates: 2023
Call Number: F279.12/3132
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16
品牌力量 上海商标 Shanghai's trademark

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Main Authors: 左旭初 (著)
Corporate Authors: 上海通志馆 (主编)
Published: 学林出版社
Publication Dates: 2021
Call Number: F760.5/4143-2
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17
出圈 品牌共通的战略级进化路径

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Main Authors: 乐剑峰 (著)
Published: 清华大学出版社
Publication Dates: 2023
Call Number: F272.3/7982
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