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CLC: F - 经济
Branch: 徐汇分馆[闭馆装修]
Circulation Type: Preserved Collection AND In-Library Use Only
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1
365日创意文案

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Main Authors: 日 WRITES PUBLISING ((日)WRITES PUBLISING编)
Group Author: 尹宁 (译)
Published: 湖南美术出版社
Publication Dates: 2020
Call Number: F713.8/1532
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2
微文案 碎片时代的文案创意手册

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Main Authors: 朱冰 (朱冰著)
Published: 中信出版集团股份有限公司
Publication Dates: 2018
Call Number: F713.812-62/2931
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3
广告人手记

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Main Authors: 叶茂中 (叶茂中著)
Published: 北京联合出版公司
Publication Dates: 2016
Call Number: F713.86/6045
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4
清末上海中文报纸中的日本广告研究

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Main Authors: 谢薇 1981- (谢薇著)
Published: 上海三联书店
Publication Dates: 2016
Call Number: F713.8-093.13/3742
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5
超文案 微时代的创意文案指南

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Main Authors: 朱冰 (朱冰著)
Published: 中信出版社
Publication Dates: 2015
Call Number: F713.8/2931
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6
文案训练手册

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Main Authors: 美 休格曼 Sugarman, Joseph ((美)约瑟夫·休格曼著)
Group Author: 杨紫苏 (译); 张晓丽 (译)
Published: 中信出版社
Publication Dates: 2015
Call Number: F713.8-62/2246-1
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7
文案创作完全手册 文案大师教你一步步写出销售力

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Main Authors: 美 布莱 Bly, Robert W ((美)罗伯特·布莱(Robert W. Bly)著)
Group Author: 刘怡女 (译); 袁婧 (译)
Published: 北京联合出版公司
Publication Dates: 2013
Call Number: F713.8-62/4249
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8
广告创意与表现

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Main Authors: 段轩如 (主编段轩如)
Published: 化学工业出版社
Publication Dates: 2012
Call Number: F713.81/7444
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9
创意者说 与顶级创意人谈创意

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Corporate Authors: 广告门网站
Published: 中信出版社
Publication Dates: 2011
Call Number: F713.8/0237
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10
服饰与展示

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Main Authors: 华梅 (华梅, 贾潍编著); 贾潍
Published: 中国时代经济出版社
Publication Dates: 2010
Call Number: F713.7/2449
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11
蔚蓝诡计 how to win outrageous ideas (that sell!)

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Main Authors: 美 路易斯 Lois, George ((美)乔治·路易斯(George Lois)，(美)比尔·皮茨(Bill Pitts)著); 美 皮茨 Pitts, Bill
Group Author: 何辉 (译)
Published: 华文出版社
Publication Dates: 2010
Call Number: F713.8/6164
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12
广告传播与公共信任 广告公信力研究

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Main Authors: 舒咏平 (舒咏平著)
Published: 人民出版社
Publication Dates: 2009
Call Number: F713.8/8661-3
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13
中国广告历史文化 古代卷

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Main Authors: 陈树林 (陈树林, 许椿主编); 许椿
Group Author: 张星 (编著); 马秀华 (编著); 张立忠 (编著); 李亮 (编著)
Published: 天津社会科学院出版社
Publication Dates: 2007
Call Number: F713.8-092/7244
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14
欲望的想像 1920-1930年代《申报》广告的文化史研究

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Main Authors: 王儒年 (王儒年著)
Published: 上海人民出版社
Publication Dates: 2007
Call Number: F713.8/1128
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15
与古人一起读广告

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Main Authors: 由国庆 (由国庆编著)
Published: 新星出版社
Publication Dates: 2006
Call Number: F713.8-092/5660-1
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16
方法 国际著名广告公司操作工具

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Main Authors: 文武文 (文武文编著)
Published: 线装书局
Publication Dates: 2003
Call Number: F713.8/0410-1
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17
精妙绝佳广告1001

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Group Author: 雷世泰
Published: 中国青年出版社
Publication Dates: 1994
Call Number: F713.8/1645
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18
广告业巨子奥格尔维经营手记

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Main Authors: 拉裴尔森 J. ((美)拉裴尔森(Raphaelson,J.)编); Raphaelson J.
Group Author: 石涛 (译)
Published: 经济科学出版社
Publication Dates: 1989
Call Number: F270/5042
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