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Language: English
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Marketing Management 252 BUSINESS & ECONOMICS 120 Internet marketing 97 Consumer behavior 72 Social media 68 Social aspects 67 more ...
1
Promotional practices and perspectives from emerging markets /

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Group Author: Rana, Sudhir; Shrivastava, Avinash K.; Raut, Sachin Kumar
Published: Routledge,
Publication Dates: 2023.
Call Number: F276.7/P965
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2
Decoded : the science behind why we buy /

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Main Authors: Barden, Phil, 1959-
Group Author: Sutherland, Roy
Published: John Wiley & Sons, Inc.,
Publication Dates: 2023.
Call Number: F713.55/B245/2nd ed.
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3
Marketing and advertising in the online-to-offline (O2O) world /

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Group Author: Dinana, Hesham, 1964-
Published: IGI Global,
Publication Dates: [2023]
Call Number: F713.5/M345-23
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4
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth /

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Group Author: Batat, Wided
Published: Routledge, Taylor & Francis Group,
Publication Dates: 2023.
Call Number: F769.1/R595
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5
Developing relationships, personalization, and data herald in marketing 5.0 /

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Group Author: Kaur, Jasmine, 1987-; Jindal, Priya, 1978-; Singh, Amandeep, 1982-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.36/D489-1
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6
AI strategy for sales and marketing : connecting marketing, sales and customer experience /

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Main Authors: King, Katie, 1967-
Published: Kogan Page Limited,
Publication Dates: 2022.
Call Number: F713.5-39/K535
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7
Influencing shopper decisions : unleash the power of your brand to win customers /

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Main Authors: Brooks, Rebecca
Group Author: Rogers, Devora
Published: Kogan Page ;
Publication Dates: 2022.
Call Number: F713.5/B873
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8
Social media marketing for business : scaling an integrated social media strategy across your organization /

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Main Authors: Jenkins, Andrew (Social media consultant)
Published: Kogan Page Limited,
Publication Dates: 2022.
Call Number: F713.50-05/J521
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9
Agile marketing : unlock adaptive and data-driven marketing for long-term success /

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Main Authors: Perkin, Neil
Published: Kogan Page Limited,
Publication Dates: 2022.
Call Number: F713.5/P447
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10
International luxury brand strategy /

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Main Authors: Lu, Pierre Xiao.
Published: Routledge, Taylor & Franics Group,
Publication Dates: 2022.
Call Number: F713.54/L926
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11
Research handbook on brand co-creation : theory, practice and ethical implications /

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Group Author: Markovic, Stefan; Gyrd-Jones, Richard; Wallpach, Sylvia von; Lindgreen, Adam.
Published: Edward Elgar Publishing,
Publication Dates: [2022]
Call Number: F713.50-05/R432
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12
Loved : how to rethink marketing for tech products /

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Main Authors: Lauchengco, Martina
Published: John Wiley & Sons, Inc.,
Publication Dates: [2022]
Call Number: F713.50/L366
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13
Rural marketing : developing the non-urban consumer /

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Main Authors: Velayudhan, Sanal Kumar, 1955-
Published: SAGE Texts,
Publication Dates: 2022.
Call Number: F733.513.82/V434/3rd ed.
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14
Antecedents and outcomes of employee-based brand equity /

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Group Author: Bari, Muhammad Waseem, 1980-; Abrar, Muhammad, 1976-; Alaverdov, Emilia, 1978-
Published: IGI Global, Business Science Reference,
Publication Dates: [2022]
Call Number: F713.55/A627
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15
Increasing supply chain performance in digital society /

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Group Author: Leon, Ramona-Diana, 1986-; Rodriguez, Raul, 1976-; Alfaro-Saiz, Juan-Jose, 1968-
Published: IGI Global Publisher of Timley Knowledge,
Publication Dates: [2022]
Call Number: F274-39/I378
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16
Applying mind genomics to social sciences /

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Main Authors: Kover, Arthur, 1932-
Group Author: Papajorgji, Petraq J.; Moskowitz, Howard R.
Published: Information Science Reference, IGI Global,
Publication Dates: [2022]
Call Number: F713.55/K885
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17
The Hawke method : the three principles of marketing that made over 3,000 brands soar /

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Main Authors: Huberman, Erik
Corporate Authors: Hawkemedia (Firm)
Published: Morgan James Publishing,
Publication Dates: [2022]
Call Number: F713.50/H877
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18
Get in the game : how to level up your business with gaming, eSports, and emerging technologies /

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Main Authors: Stringfield, Jonathan
Published: John Wiley & Sons,
Publication Dates: [2022]
Call Number: F416.67/S918
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19
Impact of open innovation on the world economy /

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Group Author: Rua, Orlando Lima, 1974-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F272.91/I342
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20
Business to business marketing management : a global perspective /

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Main Authors: Zimmerman, Alan S., 1942-
Group Author: Blythe, Jim.
Published: Routledge, Taylor & Francis Group,
Publication Dates: 2022.
Call Number: F713.50/Z723/4th ed.
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