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Marketing 38 Internet marketing 30 Consumer behavior 24 Technological innovations 17 Management 16 Customer relations 14 Social aspects 14 more ...
1
Marketing and advertising in the online-to-offline (O2O) world /

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Group Author: Dinana, Hesham, 1964-
Published: IGI Global,
Publication Dates: [2023]
Call Number: F713.5/M345-23
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2
Developing relationships, personalization, and data herald in marketing 5.0 /

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Group Author: Kaur, Jasmine, 1987-; Jindal, Priya, 1978-; Singh, Amandeep, 1982-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.36/D489-1
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3
Handbook of research on global perspectives on international advertising /

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Group Author: Krom, Ipek, 1976-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.8-62/H236-3
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4
Adoption and implementation of AI in customer relationship management /

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Group Author: Singh, Surabhi
Published: IGI Global,
Publication Dates: [2022]
Call Number: F713.55/A239
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5
Implementing automation initiatives in companies to create better-connected experiences /

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Main Authors: Remondes, Jorge
Group Author: Remondes, Jorge, 1971-; Teixeira, Sandrina, 1975-
Published: IGI Global Publisher of Timley Knowledge,
Publication Dates: [2022]
Call Number: F272.15-37/R389
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6
Disruptive innovation and emerging technologies for business excellence in the service sector /

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Group Author: Nadda, Vipin, 1970-; Tyagi, Pankaj Kumar, 1979-; Singh, Malini, 1976-; Tyagi, Priyanka
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F719/D613
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7
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing /

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Group Author: Singh, Amandeep, 1982-
Published: IGI Global, Business Science Reference,
Publication Dates: [2021]
Call Number: F713.36/B592
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8
Handbook of research on future policies and strategies for nation branding /

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Group Author: Pistikou, Viktoria, 1986-; Masouras, Andreas, 1980-; Komodromos, Marcos
Published: IGI Global, Business Science Reference (an imprint of IGI Global),
Publication Dates: [2021]
Call Number: F713.50-62/H236-4
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9
Insights, innovation, and analytics for optimal customer engagement /

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Group Author: Nagaraj, Samala, 1980-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2021]
Call Number: F713.55/I592
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10
Blockchain technology and applications for digital marketing /

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Group Author: Bansal, Rohit, 1982-; Malyadri, Pacha, 1958-; Singh, Amandeep, 1982-; Pervez, Asif, 1988-
Published: IGI Global, Business Science Reference,
Publication Dates: [2021]
Call Number: F713.36/B651
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11
Innovations in digital branding and content marketing /

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Group Author: Das, Subhankar, 1981; Mondal, Subhra Rani, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2021]
Call Number: F713.8-3/I585
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12
Handbook of research on contemporary consumerism /

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Group Author: Kaufmann, Hans Ruediger, 1958; Panni, Mohammad Fateh Ali Khan, 1981
Published: IGI Global,
Publication Dates: [2020]
Call Number: F713.55-62/H236-10
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13
Impacts of online advertising on business performance /

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Group Author: Semerádová, Tereza, 1989; Weinlich, Petr, 1976
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F713.852/I343
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14
Handbook of research on decision-making techniques in financial marketing /

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Group Author: Dinçer, Hasan, 1982; Yuksel, Serhat, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F830.4-62/H236
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15
Managing social media practices in the digital economy /

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Group Author: Alavi, Shirin, 1980; Ahuja, Vandana
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F49/M266-1
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16
Examining cultural perspectives in a globalized world /

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Group Author: Brunet-Thornton, Richard, 1953
Published: Business Science Reference,
Publication Dates: [2020]
Call Number: F243.1/E961
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17
Improving marketing strategies for private label products /

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Corporate Authors: IGI Global
Group Author: Arslan, Yusuf
Published: IGI Global,
Publication Dates: [2020]
Call Number: F713.50/I348-1
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18
Handbook of research on the impact of fandom in society and consumerism /

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Group Author: Wang, Chenglu
Published: Business Science Reference,
Publication Dates: [2020]
Call Number: F713.55-62/H236-11
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19
Digital marketing strategies for tourism, hospitality, and airline industries /

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Group Author: Santos, Jose Duarte, 1966; Silva, Oscar Lima, 1970
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F713.36/D574-7
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20
Leveraging computer-mediated marketing environments /

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Group Author: Bowen, Gordon, 1950; Ozuem, Wilson, 1974
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.365/L659
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