Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times /

Main Authors: Rizomyliotis, Ioannis (Author)
Corporate Authors: SpringerLink (Online service)
Group Author: Konstantoulaki, Kleopatra; Kostopoulos, Ioannis
Published: Springer International Publishing : Imprint: Palgrave Macmillan,
Publication Dates: 2017.