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Literature type: Book
Branch: 上海图书馆
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Filter Related Topics: 企业管理 AND 品牌营销 AND 研究
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1
把品牌建在顾客心里 4步实现品牌IP化

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Main Authors: 张学军 (张学军著)
Published: 中华工商联合出版社有限责任公司
Publication Dates: 2021
Call Number: F272.3/1293
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2
品牌空间塑造

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Main Authors: 姜民 (姜民，(韩)金柱然，王世学著); (韩) 金柱然; 王世学
Published: 中国建筑工业出版社
Publication Dates: 2021
Call Number: F274/8477
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3
提高企业的竞争力 基于品牌营销的发展研究

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Main Authors: 单敏飞 (单敏飞著)
Published: 吉林大学出版社
Publication Dates: 2019
Call Number: F279.23/8581
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4
粉丝—品牌关系研究 概念、前因与后果 concepts, antecedents and consequences

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Main Authors: 刘伟 1982- (刘伟著)
Published: 中国经济出版社
Publication Dates: 2019
Call Number: F274/0422-7
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5
互联网时代的品牌消费与建设

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Main Authors: 吴志艳 (吴志艳著)
Published: 上海交通大学出版社
Publication Dates: 2019
Call Number: F272.3-39/6845
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6
数据驱动的品牌关系管理

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Main Authors: 刘业政 (刘业政，孙见山，姜元春等著); 孙见山; 姜元春
Published: 科学出版社
Publication Dates: 2019
Call Number: F279.23-39/0431
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7
互联网下半场品牌再造

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Main Authors: 韩志辉 (韩志辉，郭婷著); 郭婷
Published: 电子工业出版社
Publication Dates: 2018
Call Number: F272.3-39/4449
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8
挑战奥美 中国品牌细胞营销策划体系纲要

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Main Authors: 李刚 (李刚著)
Published: 中央编译出版社
Publication Dates: 2014
Call Number: F279.23/4472
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9
高端占位 就这么做品牌

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Main Authors: 冯帼英 (冯帼英著)
Published: 新世界出版社
Publication Dates: 2014
Call Number: F274/3144-3
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10
定位是根，推广为王 梁长玉谈品牌那些事

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Main Authors: 梁长玉 (梁长玉著)
Published: 中国财政经济出版社
Publication Dates: 2014
Call Number: F274/3941-2
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11
销售促进与品牌资产 基于顾客视角的研究

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Main Authors: 刘国华 (1979-) (刘国华著)
Published: 立信会计出版社
Publication Dates: 2011
Call Number: F274/0462
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