从冰激凌到因特网：如何打造成功的特许体系 = From ice cream to the internet：using franchising to drive the growth and profits of yours company

Main Authors: 沙恩 Shance, Scott A (斯科特· A.沙恩(Scott A. Shance)著)
Group Author: 苏霜 (译); 俞小龙 (译)
Published: 中国人民大学出版社
Publication Dates: 2007
Call Number: F717.6/3163