可口可乐营销革命 = The End of Marketing as We Know it

Main Authors: 美 齐曼 塞尔希奥 ((美)塞尔希奥·齐曼著); 美 Zyman Sergio
Group Author: 沈开艳 (译)
Published: 上海译文出版社
Publication Dates: 2003
Call Number: F471.268/0264