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1
微博营销 把企业搬到微博上

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Main Authors: 胡卫夕 (胡卫夕，宋逸著); 宋逸
Published: 机械工业出版社
Publication Dates: 2014
Call Number: F713.365.2/4612
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2
创新十型

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Main Authors: 美 基利 Keeley, L. ((美)拉里·基利(Larry Keeley)[等]著)
Group Author: 余锋 (译); 宋志慧 (译)
Published: 机械工业出版社
Publication Dates: 2014
Call Number: F272/4129-1
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3
逆势增长 低增长时代企业的八大制胜战略

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Main Authors: 美 科特勒 Kotler, P. ((美)菲利普·科特勒, (美)米尔顿·科特勒著); 美 科特勒 Kotler, M.
Corporate Authors: 科特勒咨询集团中国
Published: 机械工业出版社
Publication Dates: 2013
Call Number: F274/2924-7
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4
公众风潮 如何在社交网络所改变的世界中制胜 winning in a world transformed by social technologies 更新版

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Main Authors: 美 李 Li, charlene ((美)查伦·李(Charlene Li)，(美)乔希·贝诺夫(Josh Bernoff)著); 美 贝诺夫 Bernoff, Josh
Group Author: 郭武文 (译)
Published: 机械工业出版社
Publication Dates: 2013
Call Number: F272.7-39/4040
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5
体验苹果 苹果零售店成功的奥秘

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Main Authors: 美 加洛 Gallo, Carmine ((美)卡迈恩·加洛(Carmine Gallo)著)
Group Author: 李彤 (译)
Published: 机械工业出版社
Publication Dates: 2013
Call Number: F471.266/4031-1
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6
浪潮求生 社会化媒体时代危机管理及网络营销

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Main Authors: 沈健 (沈健著)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F713.365.2/3122
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7
体验经济

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Main Authors: 美 派恩 Pine, B. Joseph ((美)B. 约瑟夫·派恩(B. Joseph Pine), (美)詹姆斯 H. 吉尔摩(James H. Gilmore)著); 美 吉尔摩 Gilmore, James H.
Group Author: 毕崇毅 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F0/3163-2
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8
更高追求 卓越领导者如何创造社会和经济双重价值 how great leaders create economic and social value

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Main Authors: 美 比尔 Beer, Michael ((美)迈克尔·比尔(Michael Beer)等著)
Group Author: 王茜 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F272.91/2729-1
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9
湿经济 creating customer value on the digital frontier

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Main Authors: 美 派恩 Pine, B. Joseph ((美)B. 约瑟夫·派恩二世(B. Joseph Pine Ⅱ), (美)基姆 C. 科恩(Kim C. Korn)著); 美 科恩 Korn, Kim C
Group Author: 王维丹 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F0/3163-4
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10
商业模式新生代 个人篇 一张画布重塑你的职业生涯 a one-page method for reinventing your career

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Main Authors: 美 克拉克 Clark, Tim ((美)蒂姆·克拉克(Tim Clark)，(瑞士)亚历山大·奥斯特瓦德(Alexander Osterwalder)，(比)伊夫·皮尼厄(Yves Pigneur)著); 瑞士 奥斯特瓦德 Osterwalder, Alexander; 比 皮尼厄 Pigneur, Yves
Group Author: 毕崇毅 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F71/4254
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11
企业2.0 企业社会化协作趋势与工具 new collaborative tools for your organization's toughest challenges

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Main Authors: 美 麦卡菲 McAfee, Andrew P ((美)安德鲁 P. 麦卡菲(Andrew P. McAfee)著)
Group Author: 于蓬波 (译); 王璐 (译); 黄轩 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F270.7/5424
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12
营销革命3.0 从产品到顾客，再到人文精神 from products to customers to the human spirit

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Main Authors: 美 科特勒 Kotler, Philip ((美)菲利普·科特勒(Philip Kotler)，(印尼)何麻温·卡塔加雅(Hermawan Kartajaya)，(印尼)伊万·塞蒂亚万(Iwan Setiawan)著); 印尼 卡塔加雅 Kartajaya, Hermawan; 印尼 塞蒂亚万 Setiawan, Iwan
Group Author: 毕崇毅 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F713.50/2924-37
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13
企业的社会责任

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Main Authors: 美 科特勒 Kotler, Philip ((美)菲利普·科特勒(Philip Kotler)，(美)南希·李(Nancy Lee)著); 美 李 Lee, Nancy
Group Author: 姜文波 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F270-05/2924
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14
无界 企业如何在全球互联时代生存 how global connectivity is revolutionizing the way we do business

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Main Authors: 美 格林 Green, Emily Nagle ((美)艾米莉·内格尔·格林(Emily Nagle Green)著)
Group Author: 卞斌 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F270.7/4949-1
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15
创新推动者 unleash your employees energize your customers and transform your business

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Main Authors: 美 贝诺夫 Bernoff, Josh ((美)乔希·贝诺夫(Josh Bernoff)，(美)泰德·谢德勒(Ted Schadler)著); 美 谢德勒 Schadler, Ted
Group Author: 毕崇毅 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F270/7835
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16
微博营销 把企业搬到微博上

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Main Authors: 胡卫夕 (胡卫夕，宋逸著); 宋逸
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F713.36/4612
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17
商业模式新生代

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Main Authors: 瑞士 奥斯特瓦德 Osterwalder, Alexander ((瑞士)亚历山大·奥斯特瓦德(Alexander Osterwalder)，(比)伊夫·皮尼厄(Yves Pigneur)著); 比 皮尼厄 Pigneur, Yves
Group Author: 王帅 (译); 毛心宇 (译); 严威 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F71/2842
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