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1

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市场营销调研精要 = Essentials of marketing research

Main Authors: 美海尔 Hair, Joseph E., Jr (著)
Group Author: 白雪梅 (主译)
Published: 东北财经大学出版社
Publication Dates: 2011
Call Number: F713.50/3129-1

Book

2

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市场营销学 = Marketing

Main Authors: 美兰姆 Lamb, Charles W., Jr (著); 美麦克丹尼尔 McDaniel, Carl (著); 美海尔 Hair, Joseph F., Jr (著)
Group Author: 时启亮 (译); 朱洪兴 (译)
Published: 格致出版社上海人民出版社
Publication Dates: 2010
Call Number: F713.50/8144-4

Book

3

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市场营销学：案例与实践 = Marketing：cases and practice

Main Authors: 美麦克丹尼尔 McDaniel, Carl (著); 美兰姆 Lamb, Charles W. Jr (著); 美海尔 Hair, Joseph F. Jr (著)
Group Author: 时启亮 (译); 朱洪兴 (译); 王啸吟 (译)
Published: 格致出版社上海人民出版社
Publication Dates: 2010
Call Number: F713.50/5447-5

Book

4

营销调研信息化条件下的选择 in a digital information environment

Cover is for reference only

营销调研：信息化条件下的选择 = Marketing research：in a digital information environment

Main Authors: 美海尔 Hair, Joseph F., Jr (著); 美布什 Bush, Robert P (著); 美奥蒂诺 Ortinau, David J (著)
Group Author: 刘新智 (译); 刘娜 (译)
Published: 清华大学出版社
Publication Dates: 2012
Call Number: F713.52/3129-1

Book

5

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结构方程模式：偏最小平方法 PLS-SEM = A primer on partial least squares structural equation modeling (PLS-SEM)

Main Authors: 美海尔 Hair, Joseph F., Jr. (著); Hult G. Tomas M (著); Sarstedt Marko (著); Ringle Christian (著)
Group Author: 汤家伟 (译)
Published: 高等教育文化事业有限公司
Publication Dates: 2016
Call Number: C32/3129

Book

6

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进阶结构方程模式 = Advanced issues in partial least squares structural equation modeling

Main Authors: (美) 海尔 Hair, Joseph F., Jr. (著); Sarstedt Marko. (著); Ringle Christian M. (著); Gudergan Siegfried P. (著)
Group Author: 汤家伟 (译)
Published: 高等教育文化事业有限公司
Publication Dates: 2019
Call Number: C32/3129-1

Book

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