蓝海策略：再创无人竞争的全新市场 = Blue ocean strategy：how to create uncontested market space and make the competition irrelevant

Main Authors: (韩) 金伟灿 (金伟灿(W. Chan Kim), 莫伯尼(Renée Mauborgne)著); (美) 莫伯尼
Group Author: 黄秀媛 (译); 周晓琪 (译)
Published: 远见天下文化出版股份有限公司
Publication Dates: 2021
Call Number: F272.1/8129