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Filter Related Topics: 市场营销学 AND 教材
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1
营销管理 Strategies for growing customer value and profitability 提升顾客价值和利润增长的战略

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Main Authors: 美 贝斯特 Best, R.J. ((美)罗杰·J.贝斯特(Roger J.Best)著)
Published: 清华大学出版社
Publication Dates: 2010
Call Number: F713.50/7842-3
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2
国际营销

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Main Authors: 卡里 J.E. ((美)卡里，Curry著); Curry J.E.
Published: 上海外语教育出版社
Publication Dates: 2000
Call Number: F740.2/2261
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3
科特勒市场营销教程 第四版

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Main Authors: 科特勒 P. ((美)菲利普·科特勒,(美)加里·阿姆斯特朗著); Kotler P.; 阿姆斯特朗 G.; Armstrong G.
Group Author: 俞利军 (译)
Published: 华夏出版社
Publication Dates: 2000
Call Number: F713.5/2924-5
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